Potpourri: Symposia, Sightings, Salutes & Snafus: Joan Armenta-Roberts Joins CalTax as Technical Tax Consultant


CalTax President Robert Gutierrez announced that noted sales tax expert Joan Armenta-Roberts has joined CalTax as a Technical Tax Consultant. Armenta-Roberts, who started this week in the newly created position, has more than 25 years of sales and use tax experience, both in the private sector and through her work as a top advisor to State Board of Equalization Member Dean Andal, who chaired the BOE and successfully implemented reforms that promote efficiency and sound tax policy. Her experience includes more than 18 years with PwC and KPMG, two of the Big Four accounting firms, and most recently running her own sales tax consulting business, Armenta-Roberts STC, since March 2019.

“Joan has been helping taxpayers navigate California’s complicated sales and use tax laws for many years, and her knowledge and broad experience are tremendous assets as CalTax advocates for sound tax policy and improved government efficiency,” Gutierrez said. “We couldn’t ask for a more perfect addition to CalTax’s team of tax policy experts.”